Vintuition Wine
BRANDING PACKAGING RESEARCH EXHIBITION INSTALLATION
My thesis project explores the world of wine and how education and new experiences can be fostered in the comfort of consumers’ homes. To develop effective design solutions, I engaged in a research methods triangulation process that involved secondary research, competitor profiling, and targeted market surveys. These methods provided insights and perspectives, guiding my deliverables to offer an at-home wine-tasting experience for consumers that is both accessible and enriching.
How might we educate legal drinkers about appreciating the complexities of wine in the comfort of their homes?
Secondary Research
Develop an understanding of the most important aspects of wine education our brand will focus on. Topics will include wine styles, varieties, terminology, history and culture, and wine-tasting techniques.
Competitor Profiling
Identify competitors in similar markets whose missions and educational goals align with our brand. Define market potential and optimal customer experience opportunities to make unique and strategic decisions.
Survey
Collect lifestyle preferences and existing knowledge about wine from the target market to effectively design an engaging and relevant learning experience for our customers.
Research Triangluation
Key Insights
Existing Target Market Knowledge
Individuals within the target market claim a need for fundamental wine knowledge, evidenced by survey results proving a limited understanding of varietals, regions, and pairing principles.
Wine Basics
Every wine drinker should be familiar with the principles of wine tasting, including the recognition of basic grape varietals and food pairings, sensory descriptors, tasting techniques, and winemaking processes.
Competitors In the Home Wine Market
The home wine market includes brands offering high-quality wines, flexible subscription models, sustainable packaging, a strong focus on consumer education, and a commitment to environmental sustainability.
EXHIBITION SPACE
I brought Vintiution to life with box and bottle packaging, coasters, wine glasses, cleaning clothes, and more for my exhibition space.
Check out my cohort’s virtual exhibition space below.