Miami University Dance Team

SOCIAL APPAREL BRANDING PHOTO/VIDEO

As Marketing Officer of the Miami University Dance Team, I was responsible for maintaining the physical and digital presence of the team through social media, website, and apparel. I planned, managed, and created content for all social media accounts, including Instagram, Facebook, TikTok, YouTube, and the team's website. I photographed our team during football and basketball gamedays and also designed apparel for the team, family, and fans.

SOCIAL GRAPHICS

I designed team graphics consisting of promotional materials such as team and freshmen introductions, recruitment events, fundraisers, and more. In addition, I posted photos, Reels, and TikToks and even covered events in the moment.

Under my management, the team experienced a 72% increase in Instagram followers, 300% increase in TikTok followers, and 3,230% increase in TikTok likes (April 2022 - April 2024).

TIKTOK

INSTAGRAM

APPAREL

I designed apparel and facilitated sales through an external vendor for the team, friends, families, and fans multiple times a semester, resulting in over $4,000 in fundraising efforts.

PHYSICAL & DIGITAL EVENT MATERIALS

I created a photo backdrop, roll banner, table cloth, and dancer award certificates to be used at clinic and recruitment events. My graphics for the team’s Nationals Sendoff event were also displayed on the arena’s centerhung and scorer’s table.

PHOTO

I photographed the team during football and basketball games, public appearances, and practices to create a collection of content for social.