Redhawk Racing

Redhawk Racing was designed to unite loyal Miami University Alumni and Fans around the world of horseracing with the goal of giving back to the University. I was hired as the student designer to develop the organization’s visual identity, including logo variations, full brand standards guide, photo collection, fan and jockey apparel, and web.

BRANDING PHOTOGRAPHY WEB

VISUAL IDENTITY

The Redhawk Racing logo is a powerful and recognizable symbol of the organization that includes the Crowned Double R and “Redhawk Racing” wordmark. The winged crown nods to the excellence and connection between Redhawk Racing and Miami University. The forward and backward facing Rs demonstrate racing forward toward possibilities while remembering the cherished experiences alumni have with the university.

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PHOTOGRAPHY

I traveled to Redhawk Racing’s home farms and Keeneland to photograph the organization’s founders, trainers, and horses to begin building a photo collection for physical and digital marketing materials.

SILK & CAP DESIGN

I designed the jockey’s silks and caps for the races and public appearances Redhawk Racing participates in.

WEB DESIGN

I established the visual direction of the Redhawk Racing homepage through a Figma prototype. This guided the student website developer’s process and is viewable here.