Miami University Student Life
SOCIAL PLANNING CONTENT CREATION BLOG GIPHY ANALYTICS
During my time at Miami University, I was a Social Media Marketing Specialist for Student Life under the Communication and Marketing Department. In this position, I curated weekly series posts for over 14K people who follow Student Life's social, populated our content calendar with post ideas, and tracked and interpreted platform analytics alongside my team of five student employees. From event highlights and student org spotlights to academic tips and resources, our goal was to build a digital space that reflects the student experience at Miami University.
SOCIAL
I created content for Student Life’s Instagram, TikTok, and blog, consisting of event overviews, student org showcases, academic tips and resources, polls and surveys, student takeovers, and more. To the right are two examples of Reels and TikToks with their corresponding blog post.
GIFS
I created Miami University GIFs for public use on supporting social media apps. Under my management, our GIPHY account reached 40.5M views and to the left are three of my most used GIFs at 3.2M, 2M. and 2M views respectively (May 2024).
UCM PROJECTS
I took on various design projects for other departments within the University's Communication and Marketing unit and have created materials such as A-frames, postcards, photo backdrops, and more.